This Sleep is Power

Sb Interactive was invited to take part in the "This Sleep is Power" marketing campaign by helping to recreate the popular ad on site allowing guests to participate in an interactive experience. An upright mattress was placed with interchangeable activity plates providing guests with the opportunity to show how sleeping on this mattress allowed them the power to be active. While some guests did as intended and pretended to sleep, most had more fun with the set up and overall it was a huge success.